Auckland student Grace Stratton makes InStyle 50 Badass Women for 2019

A Kiwi accessibility entrepreneur has joined the ranks of Rihanna, Anne Hathaway and Nobel Prize-winners in a global list of "badass women".

AUT student Grace Stratton was the only New Zealander to feature in InStyle magazine's annual list of 50 Badass Women for 2019.

Stratton, who has cerebral palsy, created the accessibility focused online shopping platform All is for All in 2017.

A first of its kind, the site makes fashion more convenient for people who are disabled - featuring detailed descriptions about zips, buttons, fabric and lengths that can impede some wearers.

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I modelled for an inclusive shopping website All for All and this is why it matters

She also established an agency for models with access needs. Stuffreporter Ripu Bhatia was one such model and wrote about his experiences.

Stuff reporter Ripu Bhatia modeled for All is for All earlier in the year.
Stuff reporter Ripu Bhatia modeled for All is for All earlier in the year.ALL IS FOR ALL

The list recognises women leading the way to a better world and includes household names like Lizzo and Marie Kondo, as well as climate change activist Greta Thunberg, and Nobel Prize-winning chemical engineer Frances Arnold.

The magazine reaches more than 15 million readers world wide.  

Stratton, who also received a New Zealand Youth Award for Innovation in June, said she still cannot believe she was selected in the magazine's list.

Stratton said her aim is to make fashion and the wider world more accessible.
Stratton said her aim is to make fashion and the wider world more accessible.GRETA VAN DER STAR

"It was such a big honour. Laura Brown, who is InStyle Editor and Chief, is a hero of mine, I think she is such a fantastic example of a woman who champions others through fashion, exactly what we want to do with All is for All.

"It was really humbling for it to be recognised globally."

She said it was sometimes difficult to be both a person with a disability and a leader, because it was hard to navigate the transition between the two.

"No matter how big the company gets, or how capable I am in business I am always going to need help to tie my shoes and that imagery isn't often associated with leadership.

"So to be on the list was a real validation for me that we could both spearhead the company and grow it to the level we know it can be at, while also perhaps challenging some of the imagery around what a leader is."

All is for All features Kiwi fashion brands like Zambesi, Working Style, Wynn Hamlyn, Stolen Girlfriends Club, Penny Sage and Ruby.

"I couldn't have done it with without the help of my many supporters, including close friend and business partner Angela Bevan from SweeneyVesty."

Sophia Malthus, 22, is one of the models for Stratton's agency called 'All Agency'.
Sophia Malthus, 22, is one of the models for Stratton's agency called 'All Agency'.GRETA VAN DER STAR/ALL IS FOR AL

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NICOLE LAWTON • AUCKLAND BREAKING NEWS REPORTER

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Talie Schmidt-Geen

Global Office NZ Ltd